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What makes a branded career page actually work

A career page isn't a PDF of your values pasted onto a subdomain. It's the first conversation you have with a candidate — and most companies are mumbling.

Match your main site

Candidates notice when your careers page looks like it was built by a different company. Use your real fonts, colors, and tone. Onbordo's career page editor shows a live preview so you can see exactly what applicants will see before you publish.

Open roles above the fold

Beautiful culture copy matters. But if someone has to scroll past three paragraphs to find listings, you've lost the people who already want to apply. Lead with what's open.

Applications should land in your ATS

There's no point in a gorgeous page if applications go to an inbox. Direct applications flow into your pipeline automatically — same stages, same notes, same process as every other candidate.

Mobile isn't optional

A meaningful share of applicants browse on their phone. If your apply flow is painful on mobile, you're filtering out people before you read their resume.